Strategic Marketing Insights Specialist

1 day ago


San Juan, National Capital Region, Philippines beBeeAnalytics Full time ₱300,000 - ₱500,000
Marketing Data Analyst Job Description

We are seeking a detail-oriented Marketing Data Analyst to help us make informed decisions based on customer journey data.

  • You will own the customer journey data from first impression to conversion and provide insights on what's working and what's not.
  • You will work closely with growth, creative, and product teams to set up funnel tracking, evaluate creative performance, conduct competitive research, and uncover growth opportunities.
Key Responsibilities
  • Set up and monitor full-funnel tracking from ad click to sign-up to retention.
  • Create dashboards that surface conversion rates, drop-off points, and cohort behavior.
  • Partner with growth and product teams to recommend A/B tests and UX improvements.
  • Analyze paid media and content campaign performance across channels.
Requirements
  • 2+ years of experience in a marketing analytics or growth analytics role.
  • Strong understanding of marketing attribution, funnel dynamics, and customer journeys.
  • Proficiency in tools like Mixpanel, Google Analytics, Amplitude, or similar event-based analytics platforms.
  • Advanced Excel/Google Sheets skills; experience with SQL or BI tools (e.g., Looker, Tableau) is a plus.
  • Comfortable working with cross-functional teams and influencing decisions with data.


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