Strategic Data Insights Specialist
1 day ago
The Data Insights Specialist drives business growth through data-driven marketing campaigns, leveraging audience segmentation and targeting strategies to achieve campaign objectives.
Key Responsibilities:- Develop and execute lifecycle marketing campaigns from end-to-end, incorporating forecasting and post-campaign analysis.
- Design and refine SQL queries to target non-loyalty consumer segments with precision, enhancing campaign effectiveness.
- Collaborate with cross-functional teams to align campaign goals and deliverables, fostering a collaborative work environment.
- Analyze campaign performance, provide regular updates during launches, and troubleshoot issues using data-informed solutions.
- Create comprehensive reports and presentations summarizing campaign results and supporting A/B testing efforts.
- At least 23 years of experience in business or marketing analytics, with hands-on proficiency in SQL.
- Bachelor's degree or equivalent work experience.
- Strong skills in Excel/Google Sheets (pivot tables, VLOOKUP, data formatting) are essential.
- Able to distill large data sets into actionable insights and present them clearly, ensuring effective communication.
- Excellent stakeholder management skills and experience collaborating across departments.
- Flexible work-from-home setup.
- Paid holidays.
- Health insurance.
- PTO.
- Ongoing training opportunities.
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