Strategic Marketing Professional

21 hours ago

San Juan, National Capital Region, Philippines beBeeMarketing Full time $1,000 - $12,000

Job Overview:

We are currently seeking a skilled Strategic Marketing Professional to support our firm's marketing efforts. Our organization specializes in estate planning and helps individuals and families organize their assets and affairs, protect their wealth, and ensure their wishes are carried out as intended.

Core Competencies:

  • We take initiative and bring energy to our work without needing to be prompted.
  • We anticipate needs, identify solutions early, and take thoughtful action before issues arise.
  • We own our responsibilities, follow through on commitments, and learn from our mistakes.
  • We treat prospects, clients, and each other with empathy, patience, and respect.
  • We embrace feedback, pursue learning, and continually look for ways to improve ourselves and our team.

Main Responsibilities and Deliverables:

Develop and Manage Marketing Calendars

Create and maintain weekly, monthly, and quarterly marketing calendars outlining content, campaigns, events, and deadlines. Maintain a detailed rolling 3-month marketing calendar updated by the 15th of each month reflecting all scheduled content, deadlines, and responsible parties.

Develop and Repurpose Marketing Content

Generate new digital and print marketing materials and repurpose existing content for blog posts, monthly newsletters, digital ads, flyers, books, videos, webinars, email campaigns, and website updates. Transform attorney-generated content into marketing assets each month: 8 social media posts per platform, 5 short videos, 2 digital ads, 1 flyer, and 1 email campaign. Refresh and repurpose 2 pieces of older content each month.

Coordinate Events and Speaking Engagements

Organize and promote in-person events (speaking engagements, educational webinars, etc.) and networking meetings such as referral partner calls, coffees and lunch meetings. Schedule and coordinate 3 in-person events per quarter, schedule 10 networking opportunities per quarter for partners, create digital and physical invitations for all events 4 weeks in advance, and send digital invitations to all invitees 3 weeks prior to the event. Achieve 75% attendance rate and track post-event conversions or referrals to measure effectiveness.

Ensure Brand and Ethical Compliance

Lead quarterly meetings with firm staff and external vendors to maintain brand consistency across all marketing channels. Approve graphics, posts, blogs, and SEO ads created by third parties within 3 business days to ensure alignment with brand. Zero flagged violations from social media platforms related to content. Submit a report highlighting key takeaways and action items within 48 business hours of each hosted meeting.

Conduct Market Research and Competitive Analysis

Research legal industry trends, prospect client behavior, and track weekly competitor data points (trending posts, advertising, website ranking etc.) for at least 3 key local competitors to generate insights and identify new opportunities for outreach and growth. Prepare one market research or competitor analysis report each quarter, including at least two actionable insights to guide content and campaign strategies. Identify and implement 3 new strategies each week.

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