Marketing Professional

3 weeks ago

Pasig, National Capital Region, Philippines Body Mechanic. Inc Full time
Job Summary

We are seeking a highly skilled Marketing Associate to join our team at Body Mechanic Inc. In this role, you will play a key part in executing marketing strategies to attract and engage our target audience. Your blend of creativity, analytical skills, and project management will support the marketing initiatives that drive brand awareness, patient engagement, and clinic growth.

Key Responsibilities

Content Creation:
  • Develop, write, and edit engaging content for various marketing channels including social media, blogs, newsletters, and website updates.
  • Assist in creating promotional materials such as brochures, flyers, and digital ads.
  • Collaborate with the design team to produce visually appealing content.

Social Media Management:
  • Manage and grow the clinic's social media presence on platforms such as Facebook, Instagram, and LinkedIn.
  • Create and schedule posts that align with our brand message and target audience interests.
  • Engage with followers, respond to comments and messages, and monitor social media performance metrics.

Campaign Execution:
  • Assist in the planning and execution of marketing campaigns, including email marketing, digital advertising, and community outreach programs.
  • Track and analyze the performance of marketing campaigns, and provide insights and recommendations for improvement.
  • Coordinate with external vendors and partners for marketing initiatives.

Coordination with Sponsored Athletes and Influencers:
  • Identify and build relationships with potential sponsored athletes and influencers who align with our brand.
  • Coordinate with sponsored athletes and influencers to ensure they represent Body Mechanic Inc consistently across their platforms.
  • Manage contracts, deliverables, and content schedules for collaborations with athletes and influencers.
  • Monitor and report on the effectiveness of influencer partnerships and make recommendations for future collaborations.

Market Research:
  • Conduct research on industry trends, competitor activities, and target audience preferences.
  • Gather and analyze data to support marketing strategy development.
  • Monitor local community events and identify opportunities for clinic participation or sponsorship.

Event Planning and Support:
  • Assist in organizing and promoting clinic events, workshops, and community outreach programs.
  • Coordinate event logistics, including venue selection, invitations, and promotional materials.
  • Support on-site event management and post-event follow-up activities.

Reporting and Analytics:
  • Prepare regular reports on marketing activities and campaign performance.
  • Utilize tools such as Google Analytics, social media insights, and CRM systems to track key metrics.
  • Provide actionable insights based on data analysis to optimize marketing efforts.

Qualifications:

  • Bachelor's degree in Marketing, Communications, Business, or a related field.
  • 1-2 years of experience in a marketing role, preferably in the healthcare or wellness industry.
  • Strong understanding of digital marketing, social media platforms, and content creation.
  • Proficiency in MS Office and familiarity with marketing tools such as Canva, Hootsuite, or Mailchimp.
  • Excellent written and verbal communication skills.
  • Creative thinking and problem-solving abilities.
  • Ability to manage multiple projects and meet deadlines in a fast-paced environment.
  • Attention to detail and strong organizational skills.
  • Experience with graphic design software (e.g., Adobe Creative Suite) is a plus.
  • Experience in coordinating with athletes and influencers is preferred.

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