Marketing Operations Specialist

1 week ago

Barcelona, Philippines beBeeImmigration Full time ₱4,500,000 - ₱6,500,000

Marketing Operations Specialist Role Overview

We are seeking a Marketing Operations Specialist to join our team. This is a critical role in shaping how we present ourselves online.

The ideal candidate will have a proven track record of creating engaging content and coordinating marketing efforts. They will be responsible for all content creation not managed by vendors, including social media posts, website updates, and blog articles.

Key Responsibilities:

Content Creation & Posting

  • Personally create engaging content for our social media channels, website blogs, newsletters, and client updates.
  • Design graphics, write captions, and schedule posts according to the marketing calendar.
  • Create other content that is needed that is not handled by a vendor, including graphics, posts, blogs, and written campaigns.
  • Coordinate with our CEO/Owner to align content with brand voice and business goals.

Vendor Coordination

  • Work with vendors who handle paid ads on Meta/social platforms, website updates, and reel editing.
  • Review, approve, and provide feedback on vendor deliverables.
  • Ensure all vendor-produced content is posted promptly and aligns with firm standards.

Marketing Strategy & Execution

  • Implement marketing strategies and campaigns in collaboration with our CEO/Owner.
  • Stay current with the U.S. immigration climate to produce timely, relevant content.
  • Adjust strategies based on analytics and engagement metrics.

Website & SEO Management

  • Coordinate with the website vendor to ensure accuracy, functionality, and SEO optimization.
  • Monitor analytics and recommend updates to improve lead conversion.

Social Media Management

  • Plan and execute the content calendar.
  • Post both in-house and vendor-produced content across multiple platforms.
  • Respond to comments/messages and track engagement.

Blogs & Written Content

  • Write and publish blogs that address current U.S. immigration topics, deadlines, and FAQs.
  • Ensure blog content is optimized for SEO.

Cross-Team Collaboration

  • Work with the PNC Team Lead to align campaigns with lead generation efforts.
  • Share marketing performance data to help improve conversion rates.

Compliance & Brand Consistency

  • Ensure all content complies with U.S. immigration advertising guidelines.
  • Review every post for accuracy and legal appropriateness.

Reporting & Analytics

  • Provide monthly performance reports to our CEO/Owner with insights and recommendations.

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