
Digital Marketing Operations Specialist
1 week ago
This role is an excellent opportunity to leverage your technical expertise and passion for digital marketing to drive growth and success. You will be responsible for managing and optimizing our marketing technology stack, maintaining high-traffic websites, and enhancing data pipelines.
Key Responsibilities:- Marketing Technology Management: Oversee the implementation and maintenance of our marketing technology stack, including Segment CDP, MixPanel, Salesforce, and lead scoring tools.
- Web Administration: Maintain and enhance high-traffic WordPress properties and hosting environments.
- Data Pipeline Optimization: Fine-tune data pipelines and lead flows to improve marketing effectiveness.
- Analytics Implementation: Implement and troubleshoot analytics tracking and reporting systems.
- Technical Support: Provide technical support for the marketing team's technology needs.
- Marketing Operations Expertise: 2.5+ years of experience working with similar marketing technology stacks.
- Data Management: Strong understanding of marketing operations and data management principles.
- Digital Marketing Fundamentals: Working knowledge of SEO fundamentals and Google's product suite (GSC, GA4, BigQuery).
- Technical Skills: Ability to perform basic JavaScript edits and script implementation on various web properties.
- Automation Tools: Experience with automation tools such as Make.com.
- SEO Tools: Familiarity with SEO tools (Ahrefs, SEMrush, Screaming Frog).
- Git/GitHub: Basic understanding of Git/GitHub and web hosting environments.
- CRO Tools: Experience with CRO tools like Mutiny.
- Data Enrichment: Data enrichment knowledge (Clearbit or similar).
- AI Pair Programming: Interest in AI pair programming using tools like Cursor.
This role is ideal for a technical marketer who enjoys the intersection of digital marketing, marketing operations, data management, and web technologies. If you are passionate about driving growth and success through innovative solutions, this could be the perfect opportunity for you.
Benefits:- Negotiable Compensation: Based on experience.
- Flexible Work Arrangements: Overlap hours with our office on the US East Coast from Monday to Friday (40 hours per week). Asia-based roles have flexible schedules to accommodate different time zones.
- Professional Development Opportunities: Access to virtual professional development opportunities and company events.
- Inclusive Environment: WebFX is an Equal Opportunity Employer committed to providing a supportive and inclusive work environment.
Please submit a resume or CV (in English) to be considered for this opportunity. We consider all open roles when reviewing resumes and applications.
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