PPC Strategist

2 days ago

Pulong Santa Cruz, Calabarzon, Philippines beBeeAdviser Full time ₱4,000,000 - ₱8,000,000
Job Summary

We are seeking a proactive and adaptable PPC Optimization Specialist to join our team. As a key member of the marketing team, you will be responsible for managing and optimizing PPC campaigns across various platforms to drive traffic, increase conversions, and maximize ROI.

Key Responsibilities:
  • Audit existing campaigns to identify areas for optimization and improvement.
  • Create, manage, and optimize PPC campaigns across multiple platforms including Google Ads, Bing Ads, and social media channels.
  • Conduct audience and keyword research, configure conversion tracking, and enhance landing page performance.
  • Analyze campaign data and metrics to identify trends, opportunities, and areas for improvement.
  • Conduct deep-dive analysis on conversions to understand conversion factors and obstacles.
  • Review existing research, conduct new interviews, and analyze comments on platforms like Facebook and Reddit to gain deep insights into our target audience.
  • Collaborate with stakeholders to align PPC campaigns with overall marketing objectives.
  • Stay up-to-date with industry trends and best practices in PPC advertising.
Requirements:
  • Bachelor's degree in Marketing, Advertising, or a related field.
  • Analytical mindset and ability to interpret campaign data to drive results.
  • Prior experience as a PPC Specialist or similar role.
  • Strong knowledge of PPC platforms (Google Ads, Bing Ads, etc.).
  • Proficiency in managing and optimizing PPC campaigns.
  • Ability to conduct keyword research and optimize ad copy.
  • Google Ads certification is a plus.
  • Lead Generation Conversion Optimization.
  • E-commerce conversion optimization experience.
  • Experience in setting up and testing campaigns from scratch.
  • Ability to assess and explain which default settings across various paid advertising platforms should be kept or changed along with the reasoning behind those decisions.

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