AI-Driven Marketing Strategist

1 day ago

Pulong Santa Cruz, Calabarzon, Philippines beBeeMarketing Full time $60,000 - $80,000
Job Title

We are seeking an experienced PPC and AI Marketing Analyst to lead and optimize our paid media campaigns and leverage AI-driven marketing strategies.

This role involves managing multi-channel paid search campaigns, driving automation, and using AI tools to maximize marketing efficiency and return on investment (ROI).

  • Responsibilities include:
  1. Managing and optimizing paid search campaigns across Google Ads, Bing Ads, and social media platforms.
  2. Testing ad copy, targeting, and bidding strategies; adjusting campaigns to improve ROI, CPC, and CPA.
  3. Developing and implementing strategies for budget allocation and bid management.
  4. Setting up and testing campaigns on emerging advertising platforms.
  5. Streamlining marketing and sales processes using AI tools.
  6. Automating data enrichment, lead qualification, and distribution to improve response times.
  7. Testing and applying AI prompts, API integrations, zaps, smart AI spreadsheets, and content personalization.
  8. Using tools like Google Analytics and SEMrush to track performance and generate actionable insights.
  9. Collaborating with cross-functional teams to ensure a cohesive strategy.
  10. Staying updated with the latest PPC and AI marketing trends, continuously experimenting with new tools and strategies.
Requirements
  • 3+ years of experience in PPC campaign management across Google Ads, Bing Ads, and social media platforms.
  • Hands-on experience with AI-driven marketing tools, automation platforms, and API integrations.
  • Strong analytical skills with proficiency in Google Analytics, SEMrush, and data visualization tools.
  • Experience with lead generation, conversion rate optimization, and budget management.
  • Understanding of AI-based automation for data processing, lead qualification, and personalization.
  • Knowledge of A/B testing methodologies, audience segmentation, and bid management strategies.
  • Familiarity with CRM tools, marketing automation software, and workflow automation.
  • Ability to translate data insights into actionable marketing strategies.
  • Strong collaboration skills to work cross-functionally with teams.
What We Offer
  • A dynamic and innovative environment where you can grow and make a real impact.
  • The opportunity to collaborate with passionate individuals who share your passion for marketing.
  • A chance to experiment with new approaches and stay ahead of the curve in PPC and AI marketing.

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