Strategic Growth Analyst

4 days ago

Pasig, National Capital Region, Philippines beBeeMarketing Full time $120,000 - $150,000
Role Description

We are a growth-oriented organization at the intersection of marketing, consulting & data intelligence. Our mission is to power relentless pursuit of growth and redefine what's possible through a team of growth-obsessed experts.

As a full-service growth marketing firm, we offer best-in-class services including SEO, Content Marketing, Paid Media, Social Media Marketing, Programmatic + CTV, Public Relations, Influencer Marketing, Email + SMS, Conversion Rate Optimization, Retail Marketing, and Creative.

At the heart of our organization is our proprietary technology, nova, which analyzes businesses through first-party data, simplifying investment planning for marketing and diligence in M&A.

Our dynamic team challenges traditional ways of planning and measurement through meticulous testing and data science across each milestone of the customer journey.

The Sr. Marketing Analyst will be responsible for auditing current and prospective clients' marketing performance, reviewing both marketing-level KPIs (CPS, CVR, CAC, etc) and business-level KPIs (Gross Margin, Net Margin, Marginal LTV:CAC Ratio, etc).

Responsibilities:

  • Diagnosing: Reviewing business and marketing KPIs to determine growth constraints
  • Research: Learning about the prospective client, their industry, vertical, similar clients and competitors, ideal customer profile, sentiment, etc
  • Analysis: Interpreting Marketing Mix Models to propose recommendations to optimize the marketing program based on those results
  • Planning: Determining the best budget allocation by channel, medium, environment, objective, and stage in the funnel

Requirements:

  • 5+ years of cross-channel marketing program management experience
  • Understanding of marketing funnels and the entire digital marketing landscape
  • Experience managing or working with large sets of campaigns data ($100k+ spend per month per client)
  • Competence in Google Ads, Meta Ads, TikTok Ads, and/or similar self-serve platforms
  • Familiarity with audience insight tools such as Global Web Index a plus
  • Familiarity with Asana and Slack a plus
  • Familiarity with statistical models such as Marketing/Media Mix Models, Causal Impact Analyses, and Regression Analyses a plus

Key Performance Indicators

  • Win Rate (40%+)
  • Percent of Appraised GP to Won GP (50%+)

Most Important Things (MITs)

  • Audit speed
  • Accuracy of audit output

Benefits include creating value for our clients, professional growth, and equal opportunities for all employees. We value diversity in backgrounds and experiences.

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