Digital Marketing Campaign Coordinator

7 hours ago

Bacoor, Calabarzon, Philippines beBeeAutomation Full time ₱900,000 - ₱1,200,000
About the Opportunity

We are seeking a Marketing Automation Manager to spearhead and optimize our marketing automation initiatives across the organization. This role will be responsible for strategizing, executing, and enhancing automated marketing campaigns.

The ideal candidate will ensure seamless data synchronization between platforms, drive lead nurturing programs, and collaborate closely with cross-functional teams to deliver measurable impact.

Key Responsibilities:
  • You will lead the planning, execution, and optimization of marketing automation campaigns, manage and enhance workflows, segmentation, lead scoring, and nurturing programs.
  • You will ensure smooth integration and data alignment between multiple platforms for marketing activities, monitor key automation and campaign performance metrics, providing actionable insights and reports.
  • You will collaborate with content, design, and sales teams to deliver consistent and impactful communications.
  • You will maintain database health, compliance, and best practices for email and marketing automation, research industry trends, new tools, and best practices in marketing automation to drive continuous improvement.
  • You will be responsible for ensuring compliance with applicable external and internal regulations, procedures, and guidelines.
Your Background:
  • You hold a bachelor's degree.
  • 5 years of experience in marketing automation, CRM, or digital marketing.
  • Hands-on experience with Oracle Eloqua (certification is a plus). Familiarity with Salesforce (preferably Marketing and/or Sales Cloud).
  • Knowledge of campaign performance analysis and marketing KPIs.
  • Strong understanding of data-driven marketing, lead nurturing, and customer journey mapping.
  • Excellent project management and organizational skills, with the ability to handle multiple initiatives simultaneously.
  • Proactive, analytical, and results-driven mindset with strong communication skills.

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