Global Marketing Manager

14 hours ago

Cebu City, Central Visayas, Philippines beBeeMarketing Full time ₱6,000,000 - ₱8,000,000
Job Title: Global Marketing Manager - Social Media

We are seeking an experienced marketing professional to lead our global social media strategy. As a key member of our marketing team, you will be responsible for developing and executing a solid social media plan that aligns with our brand guidelines and marketing objectives.

Key Responsibilities:
  • Social Media Strategy:
    • Develop and implement a comprehensive social media strategy across global platforms, including Instagram, TikTok, and Facebook.
    • Lead the planning of global social media calendars, ensuring a consumer-first and data-driven approach.
    • Foster effective engagement with followers through timely content posting and community interactions.
  • Ideation and Analysis:
    • Create and execute social media content that aligns with brand guidelines and marketing objectives, collaborating cross-functionally with relevant teams.
    • Oversee community interactions by responding to comments and messages, and fostering meaningful engagement with our audience.
    • Monitor, track, analyze, and report on social media performance using tools like Falcon IO and Tableau.
  • Leadership & Stakeholder Management:
    • Lead and develop a lean and mean global social marketing team.
    • Provide clear and strategic guidance to the Global Social Squad (country Social teams) to ensure global brand consistency and achievement of overall global Social targets.
  • Critical Success Factors & Key Challenges:
    • Manage social channel performance metrics, including traffic, NSBR, CR%, NC, followership, reach, and engagement.
    • Ensure global social operations excellence and manage the global social marketing budget effectively.
    • Lead the Social Centre of Excellence (CoE) and partner closely with HQ marketing functions to amplify key campaigns through social media.

This is a unique opportunity to join a dynamic team and contribute to the success of our global social media strategy.

Please note that this job description is not intended to be a comprehensive list of all responsibilities or qualifications required for this role.

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