Digital Ecommerce Specialist
1 week ago
Marketing Operations Manager is responsible for overseeing ecommerce operations and marketing strategies, with a strong focus on the US market.
Key Responsibilities- Shopify Website Management
- Oversee daily Shopify operations to ensure seamless user experiences.
- Build and optimize product pages, landing pages, and funnels for mobile responsiveness and conversion.
- Ensure consistent and premium brand representation across all website and product pages.
- Enhance website SEO through on-page and off-page optimization techniques.
- Marketing Strategy & Execution
- Lead and execute META ads strategy, launching a minimum of 25 new ad variations weekly.
- Develop and test various offers on META ads (e.g., bundles, price points, and value propositions).
- Create engaging ad concepts, angles, and copy tailored to target audiences.
- Monitor ad performance, manage budgets, and optimize based on data-driven insights.
- Collaborate with the email marketing team for cohesive multi-channel campaigns to improve retention.
- Partner with the Social Media Manager to ensure unified messaging across platforms.
- Coordinate with influencers and the social media team to drive brand awareness and sales.
- Customer Engagement & Growth
- Develop customer segmentation strategies to personalize marketing efforts.
- Use customer feedback and analytics to refine website content and ad campaigns.
- Plan and execute engaging challenge programs, including virtual events and themed challenges to foster global participation and community engagement.
- Support the release of new product launches.
- Plan initiatives such as digital training programs designed to encourage repeat purchases from existing customers while also serving as an acquisition channel for new customers.
- Conversion Rate Optimization (CRO)
- Continuously analyze customer behavior and identify opportunities to improve website CRO.
- A/B test landing pages, ads, and product pages to maximize performance.
- Creative and Project Management
- Manage the creation of marketing assets, including photos, videos, and supporting materials, in collaboration with the broader team.
- Leverage basic to intermediate graphic design skills to assist with ad creatives, banners, and other visual assets.
- Take ownership of execution while collaborating with leadership for direction and feedback.
- Minimum of 3+ years of experience in ecommerce operations, ideally in a Shopify environment.
- Deep understanding of the US health and fitness market.
- Proven expertise in META ads management, including creative testing and optimization.
- Strong track record of driving ecommerce growth through CRO, SEO, and marketing funnels.
- Familiarity with building product pages, landing pages, and marketing funnels.
- Hands-on experience with customer segmentation, journey mapping, and targeted campaigns.
- Basic to intermediate graphic design proficiency (Adobe Creative Suite, Canva, etc.).
- Experience working with influencers and managing social media campaigns.
- Excellent communication and project management skills.
- Data-driven mindset with strong analytical abilities.
- 'Ecommerce savvy' with a keen understanding of the digital landscape.
- Seniority level: Mid-Senior level.
- Employment type: Full-time.
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