Strategic Marketing Manager

7 days ago

Dasmariñas, Calabarzon, Philippines beBeeMarketing Full time ₱300,000 - ₱500,000

Drive business growth by crafting integrated marketing strategies across multiple channels. As a Senior Growth Analyst, you will audit current and prospective clients' marketing programs to determine the best budget allocation by channel, medium, environment, objective, and funnel stage.

You will work closely with channel specialists to ensure that their strategies align with the overall plan. This role requires research and analysis skills to learn about prospective clients, their industry, vertical, similar clients and competitors, ideal customer profile, sentiment, etc.

Key Responsibilities:
  • Determine the best budget allocation for each channel
  • Collaborate with channel specialists to develop strategies
  • Research and analyze client data to inform marketing plans
  • Pressure test forecasts with specialists to ensure accuracy

Requirements:

  • 5+ years of cross-channel marketing program management experience
  • Understanding of marketing funnels and flywheels
  • Experience with large sets of campaigns and/or clients ($100k+ spend per month per client)
  • Competence in Google Ads, Facebook, and/or similar self-serve platforms
  • Familiarity with earned media channels
  • Familiarity with audience insight tools such as GlobalWebIndex
  • Familiarity with Asana and Slack

Key Performance Indicators (KPIs):

  • Win Rate (50%+)
  • Percent of Appraised GP to Won GP (70%+)

Most Important Things (MITs):

  • Audit Quality
  • Audit Speed
  • Thought Leadership of appraisal collateral development
  • Accuracy of Appraisal Forecasts

We value diverse backgrounds and experiences and are committed to providing an inclusive work environment.

Please note that we do not charge any application or processing fees at any stage of the recruitment process.

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