
Mobile User Growth Specialist
1 week ago
We are seeking a talented Mobile User Growth Specialist to join our team. As a key member of our growth team, you will be responsible for scaling mobile user growth for our Mode Earn App and other apps.
Your primary focus will be on paid user acquisition campaigns across various platforms, including Meta, Google UAC, TikTok, programmatic DSPs, and rewarded ad networks. You will plan, launch, and optimize these campaigns to drive maximum growth, analyzing performance data to inform your decisions.
- Campaign Execution: Develop and execute paid user acquisition campaigns across multiple platforms, ensuring timely launches and optimal performance.
- Performance Analysis: Monitor and analyze campaign performance data, using insights to optimize and improve campaign effectiveness.
- Cross-Functional Collaboration: Work closely with creative teams, product managers, and data analysts to develop and refine marketing strategies.
- Innovation and Experimentation: Identify new growth channels, networks, and strategies to stay ahead of the competition and drive continuous improvement.
- A degree in Marketing, Communications, or a related field, or equivalent experience.
- 1-4 years of hands-on experience buying mobile app or gaming ads with significant budgets and achieving target KPIs.
- Proven ability to scale user acquisition efficiently in a mobile-first or mobile gaming environment.
- Strong analytical skills, fluent in Excel/Sheets, and familiar with tools like MixPanel, Google Analytics, Looker, Tableau, Singular (BI Tools & Attribution Frameworks).
- Experience with MMPs and performance marketing attribution.
- Data-informed mindset and curiosity to test, learn, and iterate quickly.
- Bonus: Experience with ASO, web-to-app flows, rewarded traffic, or viral growth strategies.
- A competitive compensation package.
- Generous perks & benefits to team members.
- Participation in the Company's equity plan (for full-time team members).
- Individual bonuses in accordance with our Company Bonus Program.
- Work with energetic, passionate, and results-driven people.
- Celebrate team members' personal and work milestones.
- Bonusly - We use Bonusly as a way to recognize and reward team members for their hard work and commitment.
- Weekly Wednesday Get Stuff Done Days (No Meetings).
- Open PTO, generous Company Holidays, and Wellness Days (for full-time team members).
- We value innovation, collaboration, and curiosity, with a passion for getting things done.
- We strive to hire and cultivate the best team members and foster a culture of open communication and transparency.
- We are driven and hard-working but also committed to having fun along the way.
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