Strategic Marketing Specialist

2 days ago

Cebu City, Central Visayas, Philippines beBeeMarketing Full time ₱250,000 - ₱450,000

Marketing Professional Role: We are seeking a skilled Marketing Officer to fill this position. The successful candidate will be responsible for developing and executing comprehensive marketing strategies to enhance product or service awareness, drive sales, and maintain brand consistency.

Key Responsibilities:
  1. Marketing Strategy Development: Collaborate with the marketing team to create innovative marketing strategies that align with business objectives and target audience preferences.
  2. Campaign Management: Plan, execute, and monitor marketing campaigns across various channels, including digital, social media, email, and traditional media platforms.
  3. Content Creation: Develop engaging and persuasive content for marketing materials, such as website copy, blog posts, social media posts, and email newsletters.
  4. Market Research: Conduct thorough market research to identify trends, competitor activities, and customer preferences, utilizing insights to refine marketing strategies and tactics.
  5. Brand Management: Maintain consistent brand image across all marketing channels and ensure adherence to brand guidelines in all marketing materials.
  6. Digital Marketing: Manage digital marketing activities, including SEO, SEM, PPC advertising, and social media marketing, to increase online visibility and drive website traffic.
  7. Analytics and Reporting: Monitor and analyze campaign performance using analytics tools, generating reports to optimize future marketing initiatives.
  8. Collaboration: Work closely with internal teams, including sales, product development, and design, to ensure marketing efforts align with overall business goals.
  9. Events and Promotions: Coordinate promotional events, trade shows, and other marketing activities to enhance brand visibility and generate leads.

Qualifications and Requirements:

  1. Bachelor's degree in Marketing, Business Administration, or related field.
  2. Proven experience in marketing, preferably in a similar role.
  3. Strong understanding of marketing principles and techniques.
  4. Excellent written and verbal communication skills.
  5. Creative thinking and problem-solving abilities.
  6. Proficiency in digital marketing tools and platforms.
  7. Ability to work effectively in a fast-paced environment and manage multiple projects simultaneously.
  8. Analytical mindset with a focus on data-driven decision-making.
  9. Strong interpersonal skills and ability to collaborate with cross-functional teams.

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