Digital Marketing Specialist

Job Opportunity

About the Position:

We seek a detail-oriented professional to assume responsibility for developing and executing social media strategies, analyzing performance metrics, and identifying opportunities for optimization.

• Create engaging content across various platforms by writing, designing graphics, and editing videos.
• Monitor and analyze social media channels, identifying areas for improvement and providing data-driven insights.
• Collaborate with team members to ensure alignment of social media efforts with overall digital marketing objectives and client goals.
• Participate in brainstorming sessions, contributing creative ideas for social media campaigns and content.

Social Media Strategy

• Develop comprehensive social media plans across multiple platforms, including content creation, scheduling, and engagement.
• Analyze performance metrics, identify opportunities for growth, and optimize campaigns accordingly.
• Design compelling content, including copywriting, graphic design, and video editing.
• Work collaboratively with team members to ensure successful execution of social media initiatives.

Influencer Marketing Efforts

• Support influencer marketing campaigns, including identification, outreach, and partnership management.
• Assist in coordinating partnerships, contracts, and content approvals to ensure campaign success.
• Monitor campaign performance and analyze key metrics for optimization.
• Conduct research on industry trends, competitor activity, and influencer insights.
• Prepare reports and presentations for internal teams and clients.

Digital Search Campaigns

• Manage paid search campaigns across Google Ads, Bing Ads, and social media advertising platforms.
• Aid in keyword research, ad copywriting, and bid management to optimize campaign performance.
• Analyze campaign data and performance metrics to identify areas for improvement and optimization.
• Provide assistance in A/B testing and experimentation to drive better results in search advertising.
• Collaborate with team members to integrate search campaigns with broader digital marketing strategies.

Search Engine Optimization

• Implement on-page and off-page SEO strategies to improve website visibility and organic search rankings.
• Conduct keyword research and optimize website content for relevant search terms.
• Audit and optimize technical SEO efforts, including site speed improvements and schema markup implementation.
• Monitor and analyze SEO performance metrics, such as keyword rankings, organic traffic, and backlink profiles.
• Collaborate with content creators and web developers to implement SEO best practices across digital assets.

Direct Marketing Initiatives

• Plan and execute direct marketing campaigns, including email marketing, SMS marketing, and CRM initiatives.
• Develop targeted email and SMS campaigns, including list segmentation, content creation, and scheduling.
• Manage CRM tools and databases, ensuring data accuracy and compliance.
• Monitor campaign performance metrics, analyze results, and provide insights for optimization.
• Collaborate with team members to integrate direct marketing efforts with broader digital marketing strategies.

Pitch Presentations and Industry Knowledge

• Participate in pitch presentations and brainstorming sessions, providing support and insights in digital marketing strategy and execution.
• Stay informed about market developments and opportunities within the advertising, digital, creative, technology, marketing, and consulting industries.
• Keep abreast of digital marketing techniques and trends to inform strategy and decision-making.
• Share industry knowledge openly and regularly with the team to foster continuous learning and improvement.

Qualifications and Requirements:

• Bachelor's degree in Marketing, Communications, Business, or related field.
• Strong interest in digital marketing with a desire to learn and grow in each area.
• Excellent communication skills, both verbal and written.
• Analytical mindset with the ability to interpret data and draw actionable insights.
• Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint) and Google Suite products.
• Strong organizational skills and attention to detail.
• Ability to work collaboratively in a team environment and multitask in a fast-paced setting.
• Enthusiasm for delivering exceptional results and contributing to client success.
• Prior internship or relevant work experience in digital marketing is a plus but not required.

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