Digital Marketing Specialist

1 week ago


Biñan, Calabarzon, Philippines beBeeSpecialist Full time $90,000 - $120,000
Job Description\

Your potential has a place here with a company that prioritizes customer happiness. As a senior specialist working remotely, you'll be part of a global team bringing humanity to business.

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What You'll Do \
Do you have a passion for data and digital marketing strategy to drive talent attraction and elevate employer branding? This highly collaborative role leverages data-driven insights and digital best practices to enhance campaign performance, website effectiveness, and employer brand visibility—supporting global hiring and engagement goals.

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During a Typical Day, You'll:\
• Own and maintain reporting for key marketing funnel metrics by channel, ensuring a consistent cadence and actionable insights for performance improvements.\
• Develop detailed channel forecasts, manage reporting vs. forecast (initially in Excel), and support automation or improved solutions as needed.\
• Proactively identify optimization opportunities and potential issues within the marketing funnel; partner with channel leaders to create and execute action plans.\
• Provide ad-hoc analysis and insights to inform monthly channel strategies.\
• Oversee digital experimentation setup, measurement, and reporting across all channels.\
• Ensure inbound data integrity and recommend database changes to support marketing requirements.\
• Customize, configure, and maintain marketing automation, lead gen/nurturing, campaign tracking, AI learning systems, and integrations.\
• Build and manage custom data pipelines, workflows, lead scoring models, and reporting dashboards to support marketing processes.\
• Monitor and cleanse data routinely to ensure accuracy and reliability.\
• Troubleshoot and resolve technical issues related to marketing system configuration, integrations, and basic technical SEO.\
• Provide training and support to marketing teams on tools, processes, and best practices to drive adoption and efficiency.\
• Stay up-to-date with tool updates, releases, and implement relevant enhancements.\
• Collaborate with stakeholders to identify process bottlenecks and recommend improvements for greater efficiency.



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