Digital Marketing Specialist

1 week ago

Biñan, Calabarzon, Philippines beBeeMarketing Full time $40,000 - $70,000

**Job Title:** Digital Marketing Specialist

As a skilled Digital Marketing Specialist, you will be responsible for planning and managing end-to-end Google Ads campaigns. You will conduct thorough research to create high-quality ads that meet our clients' objectives.

Responsibilities:
  • Develop and implement effective Google Ads strategies to drive client success.
  • Conduct keyword research and audience targeting to ensure ad relevance and quality.
  • Optimize campaign performance through bid adjustments, budget allocation, A/B testing, and quality score improvements.
  • Monitor and troubleshoot campaign delivery issues, ad disapprovals, or policy violations.
Performance Analysis & Reporting:
  • Use data analytics tools like Google Ads, Google Analytics, and Google Looker Studio to track key performance indicators (KPIs) and campaign metrics.
  • Create and deliver regular performance reports with actionable recommendations to improve campaign ROI.
  • Analyze campaign data to identify trends, optimize ROI, and support decision-making.
  • Provide forecasts, projections, and budgeting guidance based on campaign goals.
Strategy & Execution:
  • Develop Google Ads strategies aligned with client objectives and sales funnels.
  • Propose new campaign opportunities or formats to improve reach and conversions.
  • Collaborate with internal teams to ensure cohesive execution and message alignment.
  • Recommend improvements to landing pages to increase Quality Score and conversion rates.
Tool & Platform Utilization:
  • Effectively use Google Ads Editor, Keyword Planner, Conversion Tracking, Google Tag Manager, and other relevant tools.
  • Manage integrations with Google Merchant Center, YouTube, or CRM systems as needed.
  • Set up and validate conversion tracking, event tracking, and UTM parameters to ensure accurate data collection.
Industry Knowledge:
  • Stay informed about market developments and opportunities within the advertising, digital marketing, creative, technology, marketing, and consulting industries.
  • Keep abreast of digital marketing techniques and trends to inform strategy and decision-making.
  • Share industry knowledge openly and regularly with the team to foster continuous learning and improvement.
Qualifications:
  • Bachelor's degree in Marketing, Advertising, Communications, Business, or a related field.
  • At least 1–3 years of hands-on experience managing Google Ads campaigns (Search, Display, YouTube, Shopping, or Performance Max).
  • Proven track record of managing and optimizing paid campaigns with measurable results (e.g. ROAS, CPC, CPA improvements).
  • Google Ads Certification (Search, Display, or others) is a strong advantage.
  • Proficient with Google Suite products, especially Google Sheets.
  • Possess exceptional interpersonal and public relations skills.
  • Demonstrate strong analytical abilities, making data-driven decisions.
  • Ability to work independently in a remote work setting.
  • Highly organized, particularly with digital collaboration tools like Google Drive and Asana.
  • Collaborative team player with an entrepreneurial mindset and proactive approach.

For this role, we are seeking a highly motivated and experienced Digital Marketing Specialist who can drive results-oriented campaigns.

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