Digital Content Strategist

Established in 2004, a specialist in designing bespoke in-house agencies and marketing ecosystems for brands partnered with over 300 clients worldwide.

At the forefront of leveraging cutting-edge AI technology to revolutionise content creation and delivery. Our unique model drives creativity and efficiency, delivering tailored solutions that resonate deeply with audiences.

As a part of The Brandtech Group , we're building a team of digital focussed individuals who have the ability and confidence to learn on the job and help transform digital marketing capabilities.

• Develop creative content ideas for social media, prepare a content calendar, and produce compelling copy.
• Create visual imagery / graphics / videos using tools like Adobe Creative Suite and Canva.
• Adhere to brand guidelines for tone, voice, and visual content.
• Write compelling and clear copy for posts, captions, blogs, and other social media content.
• Craft stories that resonate with the target audience and convey the brand's narrative effectively.
• Support our content strategists, apply SEO best practices, manage paid media strategies, collaborate with media agencies.
• Optimize content for different platforms, ensuring the correct use of hashtags, keywords, and tags.

Community management and Influencer engagement

• Manage community interactions.
• Identify and collaborate with influencers and other brands for partnerships or sponsored content.
• Liaise with influencers and media agencies to boost content

Analytics and Reporting

• U se analytics tools to track performance and generate reports, providing insights for future content optimization.
  Track metrics such as likes, shares, comments, and growth in followers.

Administrative Tasks

• Use social media management tools (like Hootsuite, Buffer) to schedule and distribute content across various platforms.
• Manage resources efficiently, work closely with marketing, design, and product teams to ensure content is on-brand effective in its purpose.
• Client Communication: Discuss content strategy, performance, and revisions with clients if applicable.
• Keep up-to-date with the latest trends, tools, and best practices in social media and digital marketing to ensure content remains relevant and engaging.

Legal and Ethical Compliance

• Ensure all content complies with copyright laws and obtain necessary permissions and releases.

Innovation and Experimentation

• Test new content formats and experiment with different types of media to keep the content fresh and engaging.
• Analyze and integrate feedback from followers, clients, and team members to continually improve content quality.
• Passion for and inquisitive about AI and new technologies
• Understanding and knowledge of AI tools is beneficial, but ability to learn and digest benefits and features of AI tools is critical

Requirements:

• Specific experience of UGC within the automotive industry would be a huge bonus.
• Has outstanding all-round design skills, with in-depth knowledge of Adobe Creative Suite
• Strong motion graphics and video editing skills are essential.
• Experience in producing digital and social media content and can demonstrate this within a wide and varied portfolio
• Has delivered both B2C and B2B collaterals in a fast paced and iterative environment
• Has an excellent understanding of the technical constraints and design regulations that all social media media assets must adhere to
• Have the confidence to present a clear design rationale with their work
• Be a very 'creative' and confident person who will actively participate in brainstorming sessions to drive digital excellence across the existing team
• Good verbal and written English communication and presentation skills
• Work well under pressure and manage workloads effectively
• Highly self-motivated and well organised
• A keen interest in the latest digital trends
• Creative agency experience
• Minimum of 3 years combined experience as a Digital Content Creator / Art Director
• Experience working across a range of high profile client accounts
• Experience working for a fast-paced environment
• Excellent communication, presentation and interpersonal skills, with the ability to collaborate with the Creative Director