Digital Content and Marketing Specialist

1 week ago

Pagadian, Zamboanga Peninsula, Philippines beBeeMarketing Full time ₱3,000,000 - ₱5,000,000
Job Opportunity

We are seeking a highly skilled Content and Marketing Strategist to lead our online content, elevate our digital presence, and drive measurable growth across platforms.

Key Responsibilities
  • Manage all content across digital platforms including copy, imagery, video, voice, editing, uploading, and reporting.
  • Create compelling and trend-driven content that reflects the brand and resonates with our audience.
  • Monitor media, social, and pop culture for trending wedding, entertainment, and lifestyle stories relevant to our community.
  • Drive traffic and engagement using SEO, SEM, email marketing, affiliates, and social strategies.
  • Optimise the online customer journey to increase conversion through content and personalisation.
  • Conduct in-depth traffic analysis and research to uncover new opportunities for content growth beyond search.
  • Collaborate with stakeholders including influencers, industry experts, and business partners.
  • Manage the site during promotional and seasonal campaigns ensuring content is on-brand and timely.
Requirements
  • 3+ years' experience in a similar role within a digital, content, or lifestyle/weddings company.
  • Strong understanding of long customer journeys and community building.
  • Proven experience across Facebook, Instagram, YouTube, TikTok, Pinterest, and emerging platforms with strategies tailored for each.
  • Expert knowledge of digital and social organic search, Google Ads, affiliates, and display.
  • Understanding of omni-channel environments website, CRM, social, advertising.
  • Strong analytical skills and experience with Google Analytics essential.
  • Demonstrated success in driving online traffic that converts into community growth and sales.
  • Proactive, creative, and results-driven with strong attention to detail.
  • Ability to think outside the box and deliver innovative solutions.
  • Confident communicator with experience working across teams and with external stakeholders.

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