Marketing Strategy Manager

7 days ago


Pasig, National Capital Region, Philippines Monroe Consulting Group Full time

Company Overview:

Monroe Consulting Group is an executive search firm specializing in recruitment services for top talent. We are currently partnering with a renowned food FMCG company to fill a critical role.

About the Role:

The Brand Manager will be responsible for developing and executing marketing strategies to build and maintain the brand's image. This involves creating effective marketing plans, managing advertising and PR efforts, and translating brand strategy into actionable marketing initiatives.

Responsibilities:

  • Marketing Execution: Develop and implement marketing plans that align with the brand's overall strategy, including advertising, PR, and media management.
  • Marketing Innovation: Stay up-to-date with industry trends and apply innovative ideas to long-term planning, working closely with Global Marketing and local teams to drive growth.
  • Market Insights: Manage consumer target development and conduct market research to identify opportunities and threats.
  • Business Planning: Lead in creating business plans that align with the brand's overall strategy.
  • Data Analysis: Synthesize data from various sources to provide holistic analysis and recommendations.
  • Performance Metrics: Use analytics to assess the performance of programs and marketing activities.

Requirements:

  • Bachelor's degree in marketing, business administration, management, or any business-related field.
  • At least 4 years of working experience in marketing is required.
  • Experience from the FMCG industry is highly preferred.
  • Amenable to work onsite in Pasig City.

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