Marketing Strategy Leader

5 days ago


Pasig, National Capital Region, Philippines Jollibee Group of Companies Full time

Role Overview

The Brand Manager is responsible for the overall management of assigned product categories, including generating strategies and executing campaigns that grow market share and enhance the brand's reputation. This includes improving customer experience and driving sales growth for assigned categories.

Key Responsibilities:

  • Drive sales and market share growth in assigned product categories.
  • Create and sustain competitive advantage in key functional and emotional equities.
  • Launch new campaigns, products, and promotions.
  • Drive accuracy and sufficiency of sales forecasts.

Key Activities:

  • Developing strategic business plans for assigned product categories.
  • Formulating long and short-term marketing plans for categories/products to achieve sales objectives.
  • Collaborating with Trade Marketing, Creative Agency, Media Agency, PR/Digital Agencies, Corporate Media, and Corporate Research in developing, executing, and monitoring integrated marketing campaigns.
  • Reviewing and analyzing reports on competitor pricing and product/service performance.

Qualifications

Educational Background: Bachelor's degree in Business Administration, Marketing, or any related field. Post-degree preferred.

Experience: At least four (4) years of experience in Brand Management, Marketing, or Advertising.

Skills

People and Interpersonal Skills

  • Possesses a well-rounded, pleasant personality.
  • Interrelates well with people from various backgrounds; enjoys meeting and dealing with people.
  • Shows a high degree of self-confidence and maturity, projecting a strong sense of leadership.
  • Demonstrates the ability to mentor and develop staff.

Technical Skills

  • Good Consumer Orientation – strategic and operational analysis of consumer.
  • Effective negotiation skills with agencies and third parties, optimizing benefits for the company and minimizing costs.
  • Highly creative – extensive involvement in New Product Development, Product Management, Advertising and Promotions, Media Management, and Research.


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