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Digital Marketing Strategy Lead

2 weeks ago

Pasig, National Capital Region, Philippines MCI Full time

Company Overview

MCI is a leading Business Process Outsourcing (BPO) company that specializes in delivering tailored solutions to meet the diverse needs of our clients. With a commitment to excellence and a focus on innovation, we have established ourselves as a trusted partner in the industry.

We assist customers take on their CX and DX challenges differently, creating industry-leading solutions that deliver exceptional experiences and drive optimal performance. Our services include business process outsourcing, staff augmentation, contact center customer services, and IT Services needs by providing general and specialized hosting, software, staff, and services.

About MCI

MCI was named by Inc. Magazine as Iowa's Fastest Growing Company in the State of Iowa and was named the 452nd Fastest Growing Privately Company in the USA, making the coveted top 500 for the first time. We have ten business process outsourcing service delivery facilities in various locations around the world.

Digital Marketing Manager Role

As a Senior Digital Marketing Manager at MCI, you will play a critical role in supporting the Directors and Leaders in various marketing activities that maximize our current and future sales while driving growth.

Your primary responsibilities will include working with internal and agency teams to identify and pursue aggressive new link building opportunities, tracking, analyzing, and reporting results on campaign performance, understanding digital marketing goals in order to translate goals into executable strategies through ongoing maintenance and enhancements, and identifying KPIs and completing work as needed to improve overall search performance.

Key Responsibilities:

  • Link Building: Work with internal and agency teams to identify and pursue aggressive new link building opportunities.
  • Campaign Performance: Track, analyze, and report results on campaign performance.
  • Digital Marketing Goals: Understand digital marketing goals in order to translate goals into executable strategies through ongoing maintenance and enhancements.
  • KPI Identification: Identify KPIs and complete work as needed to improve overall search performance.
  • Keyword Research: Conduct keyword research, advise on ad spend and ad placement, test ad copy, and optimize campaigns for lean performance.
  • Website Optimization: Work with BizDev teams to ensure website is optimized for PPC success and SEO performance.
  • Design Direction: Work with design teams to provide creative direction.

Required Skills and Qualifications

To be successful in this role, you must possess the following skills and qualifications:

  • Marketing Experience: Experience utilizing marketing and CRM software is a must.
  • Lead Generation Campaigns: Experience running successful lead generation campaigns utilizing SEO, paid search, remarketing, video, social media, and other digital marketing mediums.
  • SEO Software: Experience with Brightedge SEO Software and Hubspot Marketing and CRM is a plus but not required.
  • Digital Strategies: Experience creating and implementing successful digital strategies and campaigns.
  • SEO/SEM Knowledge: Excellent knowledge of SEO/SEM, PPC, Google Analytics, CRM, Database management.
  • ROI Measurement: Measure and report on ROI and KPI's.
  • Team Management: Previous experience managing a team of digital marketers.
  • Technology Expertise: Understanding and ability to recommend the latest technology and digital best practices.
  • Experience Requirement: Requires 5+ years of equivalent experience.

Benefits

We offer a variety of benefits and incentives to support and reward our team members, including paid time off, incentives & rewards, health benefits, retirement savings, disability insurance, life insurance, career growth opportunities, paid training, and a fun, engaging work environment.

Work Environment

This job operates in a professional office environment, requiring minimal physical effort, with occasional need to move about the office to accomplish tasks.

Reasonable Accommodation

Consistent with the Americans with Disabilities Act (ADA), it is the policy of MCI and its affiliates to provide reasonable accommodations when requested by a qualified applicant or employee with a disability unless such accommodations would cause undue hardship.

Diversity and Equality

At MCI, we embrace differences and believe diversity benefits our employees, company, customers, and community. All aspects of employment at MCI are based solely on a person's merit and qualifications.