Employer Branding and Talent Marketing Lead

6 days ago


Taguig, National Capital Region, Philippines Helloconnect Full time

HelloConnect is a subsidiary of HelloFresh, addressing customer care challenges through tailored solutions for high-growth companies. Our location in Manila, Philippines, offers cost savings and service level improvements.

HelloFresh is a global leader in delivering meal kits and grocery boxes, driven by innovation and customer satisfaction.

Job Overview

We are seeking a Employer Branding and Talent Marketing Lead to develop and execute an Employer Brand and Talent Marketing strategy across various digital platforms.

Responsibilities:

  • Oversight of performance marketing channels, including paid search, paid social, and display advertising.
  • Data analysis to optimize CTRs, ad spend, ROAS, and other key performance metrics.
  • Designing job-specific marketing campaigns in partnership with recruiters.
  • Job advertisement optimization and leveraging data analytics to track campaign success.
  • Paid advertising and sourcing strategies for hard-to-fill roles.
  • Creating dashboards and reports on talent marketing effectiveness.

Qualifications:

  • Bachelor's Degree in Marketing or a related field.
  • At least five years of experience in performance marketing; knowledge in talent marketing is an advantage.
  • Multicultural work environment experience; shared services environment experience is an advantage.
  • Strong understanding of digital media platforms and trends.
  • Proficiency in social media management tools and analytics platforms.
  • A/B testing methodologies and conversion rate optimization skills.
  • Project management skills.
  • Excellent communication skills in English.
  • Creative thinking and problem-solving skills.
  • Knowledge of HR practices and recruitment processes is an advantage.


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