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Talent Acquisition Marketing Strategist

7 days ago

Taguig, National Capital Region, Philippines Helloconnect Full time

About Us

HelloConnect is a subsidiary of HelloFresh, founded to address challenges in customer care. We leverage our experience to provide tailored solutions for high-growth companies.

Our location in Manila, Philippines, enables us to make our services available to other companies, offering cost savings and service level improvements.

HelloFresh is a global leader in delivering meal kits and grocery boxes. Our commitment to innovation and customer satisfaction drives our success.

Job Overview

We are seeking a Talent Acquisition Marketing Strategist to develop and execute an Employer Brand and Talent Marketing strategy across digital platforms.

Responsibilities:

  • Oversight of performance marketing channels, including paid search, paid social, and display advertising, using analytics tools like Google Analytics and Phenom Analytics.
  • Data-driven insights to optimize CTRs, ad spend, ROAS, and other key performance metrics.
  • Partnership with recruiters to design job-specific marketing campaigns.
  • Optimization of job advertisements and leveraging data analytics to track campaign success.
  • Paid advertising and sourcing strategies for hard-to-fill roles.
  • Building dashboards and reports on talent marketing effectiveness.
  • Collaboration with Employer Brand, Talent Marketing, and Talent Acquisition peers to optimize the digital talent marketing footprint.

Qualifications:

  • Bachelor's Degree in Marketing or a related field.
  • At least five years of experience in performance marketing; knowledge in talent marketing is an advantage.
  • Multicultural work environment experience; shared services environment experience is an advantage.
  • Demonstrated ability to manage stakeholder relationships across diverse geographies and business areas.
  • Strong understanding of digital media platforms and trends.
  • Proficiency in social media management tools and analytics platforms (Google Ads, Meta Ads Manager, LinkedIn Ads Manager).
  • A/B testing methodologies and conversion rate optimization skills to enhance campaign performance.
  • Project management skills with the ability to prioritize multiple campaigns simultaneously.
  • Excellent communication skills in English.
  • Creative thinking and problem-solving skills.
  • Knowledge of HR practices and recruitment processes is an advantage.