Customer Relationship Management Executive

2 weeks ago

Quezon City, National Capital Region, Philippines beBeeStrategist Full time $80,000 - $130,000
Job Title: CRM Strategist

The organization seeks an experienced Head of CRM to spearhead the management of its customer lifecycle from acquisition to retention.

This pivotal role will shape how we connect with customers at every touchpoint by leveraging CRM technologies and tools, ensuring a seamless and personalized experience.

Key Responsibilities:
  • Oversight of the full customer lifecycle journey: acquisition, onboarding, engagement, retention, and reactivation
  • Development and execution of a comprehensive CRM strategy to drive customer growth, increase engagement, and maximize lifetime value
  • Mapping and optimization of the digital customer journey using data-driven insights
  • Leadership in the development of data-driven customer segmentation models to support personalized communication, lifecycle marketing, and customer journey design
  • Alignment of segmentation with business objectives, including cross-sell/upsell, retention, and reactivation
Requirements:
  • Bachelor's degree in Marketing, Business, or related field
  • Minimum 5 years of experience in CRM or lifecycle marketing, with at least 3 years in a leadership role
  • Proven track record in designing and executing digital CRM campaigns across multiple channels
  • Advanced knowledge of CRM platforms and tools (Zendesk, Sprout, HubSpot, etc)
  • Strong analytical skills; able to translate complex data into actionable insights and present them clearly to stakeholders
  • Experience with campaign automation, customer segmentation, and behavioral targeting
  • Familiarity with customer support workflows and omnichannel communication
  • Excellent communication, project management, and leadership skills
  • Strong business acumen and a customer-first mindset

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