
Marketing Strategist
2 weeks ago
We are a forward-thinking financial wellness organization on a mission to revolutionize the way individuals understand and manage their money.
Our platform empowers employees across all income levels to make informed, confident financial decisions. To achieve this goal, we seek an experienced Content Marketing Specialist.
Key Responsibilities:
- Develop compelling content, including blog articles, educational materials, guides, whitepapers, infographics, and short videos.
- Manage and grow our online community via social media platforms, scheduling posts, engaging with followers, and monitoring industry conversations.
- Assist with search engine optimization efforts, tracking competitor and market trends in financial wellness and benefits technology.
- Support lead generation initiatives and campaign execution, maintaining customer relationship management (CRM) hygiene and assisting with automation.
- Coordinate logistics and promotion for webinars, virtual events, and field activations.
Requirements:
- Bachelor's degree in Marketing, Business, Communications, or a related field.
- 2-3 years of experience in B2B content and/or growth marketing, preferably in fintech, SaaS, wellness, or insurtech.
- Strong grasp of digital marketing principles, content strategy, and tools like HubSpot, Canva, Google Analytics, Notion, or LinkedIn Ads.
- Excellent writing and communication skills, particularly for professional audiences.
- Analytical mindset, able to interpret metrics and optimize campaigns.
- Creative, self-motivated, and resourceful.
- Comfortable managing multiple projects in a dynamic environment.
- A collaborative team player who thrives on impact and innovation.
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