Strategic Media Planner

2 days ago

Batangas, Calabarzon, Philippines beBeeBuyer Full time ₱500,000 - ₱1,000,000
Media Buyer Role

Job Overview:

As a forward-thinking Media Buyer, you will craft and execute media strategies across traditional and digital channels. This role is ideal for someone with analytical rigor, creative agility, and a deep understanding of clinical standards.

Key Responsibilities
  • Negotiate advertising space to maximize ROI.
  • Design and implement media plans aligned with clinical messaging and product education.
  • Monitor campaigns; analyze metrics like CPA, ROAS, CTR, conversions, and optimize in real time.
  • Bridge clinical insight with marketing strategies—ensuring accurate representation of product science and patient education goals.
  • Coordinate with teams to align messaging with regulatory standards.
  • Use data to inform media decisions; apply A/B testing, segmentation, and reporting to refine targeting and creative execution.
Qualifications
  • Education or experience in health-related fields (e.g., public health, medical, clinical disciplines).
  • Proven media-buying experience in healthcare, wellness, or education sectors.
  • Strong analytical skills and comfort with performance metrics and digital tools.
  • Excellent negotiation acumen in high-value digital media environments.
  • Effective communication across teams, with attention to clinical accuracy.
  • Flexible work arrangements, open to collaboration across time zones.

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