Digital Media Professional

2 days ago

Batangas, Calabarzon, Philippines beBeeMarketing Full time ₱4,500 - ₱7,000
Job Description

We are seeking a highly skilled Paid Media Specialist to join our team. The ideal candidate is a proactive and strategic professional with proven experience in media planning, campaign management, and digital ad operations — with an emphasis on paid social, search, programmatic, and video campaigns.

The successful candidate will play a critical role in managing, optimizing, and executing paid media campaigns across various platforms. This includes collaboration with cross-functional teams to develop and implement comprehensive marketing strategies.

Key Qualifications and Skills
  • Senior level campaign management experience in paid media, with a focus on paid social (Meta, LinkedIn, TikTok, etc.), search, and programmatic campaign management.
  • Demonstrated experience in audience research, media planning, and buying, with the ability to develop cross-channel strategies.
  • Strong proficiency in campaign management tools such as Google Ad Manager, Facebook Ads Manager, and programmatic platforms.
  • Ability to analyze complex performance data, identify trends, and make data-driven decisions.
  • Strong project management skills with the ability to prioritize tasks and manage multiple campaigns simultaneously.
  • Excellent communication skills, with the ability to collaborate across teams and with external vendors, adapting to individual account needs and communication styles.
Responsibilities
  • Collaborate on B2C/B2B paid media strategies and campaign budget recommendations
  • Manage the day-to-day trafficking and execution of digital ad campaigns across Facebook Ads Manager, Google Ads Manager, and other key platforms
  • Oversee campaign pacing, performance tracking, and budget management to ensure accurate spend and positive outcomes
  • Conduct regular ongoing performance analysis, identifying areas for improvement and suggesting optimization strategies
  • Manage quality assurance (QA) for campaign launches
  • Act as a point of contact with media vendors for troubleshooting issues with platform support teams and resolving technical ad delivery/tracking problems
  • Lead A/B testing strategies to optimize creative elements, audience targeting, and overall campaign performance
  • Deliver regular reports providing insights on campaign performance, including cost efficiency, conversion rates, and ROI
What We Offer
  • Mid-Senior level opportunity in a dynamic marketing environment
  • Full-time employment with opportunities for career growth and development
  • Professional networking opportunities with leading brands and industry experts
Our Values
  • Excellence in all aspects of our work
  • Innovation and creativity in solving complex challenges
  • Courage in pursuing new ideas and taking calculated risks
  • Integrity in all interactions and decision-making processes
  • Humility in leadership and teamwork
  • Fun and enjoyment in the workplace

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