
Senior Marketing Writer
20 hours ago
Job Title: Content Specialist
We are seeking a creative and experienced content specialist to join our team. As a content specialist, you will research, design, write, proofread, edit, and publish interesting and relevant digital marketing-related content to ensure that it matches the tone and voice of the business across different social nodes.
You will be instrumental in creating captivating and useful content that resonates with our target audience. Our ideal candidate is a team-spirited, skilled, and imaginative writer with an eye for detail. If you can grasp project requirements quickly and offer valuable insight, we'd like to meet you.
Responsibilities:- Meticulously review case studies, banner ads, text ads, display ads, and video scripts to ensure there are no grammatical/spelling errors.
- Edit and proof work to ensure high editorial standards are met across all content outputs.
- Ensure consistency in language, brand guidelines, and formatting to elevate the readability and impact of written works.
- Create compelling headlines and body copy for ad units, paid and organic posts that will capture the attention of the target audience.
- Review communication trends for the U.S. market based on the target audience to create creative copy and captions that meet the specific objective (brand awareness, lead generation, e-commerce sales, among others).
- Create engaging content for advertising campaigns, website material, social media posts, email marketing, among others.
- Use research to establish the appropriate strategy for reaching out to the target audience.
- Identify customers' needs and recommend new content to address gaps in the company's current content.
- Feed and maintain editorial calendar for clients.
- Formulate and integrate keywords for Search Engine Optimization (SEO).
Requirements:
- Professional English content specialist, editor, or proofreader.
- Exceptional command of the English language and written English communication.
- Proven content writing or copywriting experience.
- Experience with digital marketing/advertising agencies.
- Working knowledge of content management systems.
- A portfolio of published articles, posts, or web pages.
- A keen eye for detail and appreciation of great design.
- The ability to work in a fast-paced environment.
- The ability to handle multiple projects concurrently and deliver work within timelines.
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