Strategic Marketing Data Analyst

11 hours ago

Pasay, National Capital Region, Philippines beBeeMarketing Full time $100,000 - $120,000
About This Role

Our organization is seeking a detail-oriented Marketing Analyst to drive data-driven decision making. The ideal candidate will own the data behind our customer journey, from initial impression to conversion, and identify areas for improvement.

You will work closely with cross-functional teams to set up funnel tracking, evaluate creative performance, conduct competitive research, and uncover insights that inform our acquisition strategies. Your work will have a direct impact on spend allocation, campaign development, and optimization decisions.

Responsibilities
  • Establish and monitor full-funnel tracking from ad click to sign-up to retention.
  • Create and maintain dashboards showcasing conversion rates, drop-off points, and cohort behavior.
  • Collaborate with growth and product teams to recommend A/B tests and UX improvements.
  • Analyze paid media and content campaigns across channels (e.g., Meta, Google, TikTok, email).
  • Break down creative effectiveness by format, hook, CTA, and audience segment.
  • Surface actionable recommendations on what's working and where to iterate.
  • Monitor competitor strategies, ad libraries, landing pages, messaging, and offers.
  • Compile and present intelligence informing our positioning, messaging, and creative tests.
  • Develop weekly/monthly marketing performance reports with high-level summaries and deep dives.
  • Work cross-functionally to connect marketing metrics with product, sales, and lifecycle KPIs.
  • Contribute to building forecasting models and identifying underperforming segments.
Requirements
  • 2+ years of experience in a marketing analytics or growth analytics role.
  • Strong understanding of marketing attribution, funnel dynamics, and customer journeys.
  • Proficiency in tools like Mixpanel, Google Analytics, Amplitude, or similar event-based analytics platforms.
  • Advanced Excel/Google Sheets skills; experience with SQL or BI tools is a plus.
  • Highly comfortable working with cross-functional teams, asking good questions, and influencing decisions with data.
  • Bonus: exposure to paid media platforms, email performance analytics, or customer segmentation.
What's in it for you?

You'll enjoy flexible hours, remote work opportunities, a fun and casual work environment, employee engagement activities, and a diverse global team.

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