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Digital Marketing Specialist
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The role of a Digital Marketing Specialist plays a pivotal part in promoting hotel offerings through innovative strategies.
- Project coordination and execution with the Public Relations Manager to promote banquet services.
- Timely communication of F&B marketing initiatives and promotions to relevant stakeholders.
- Creation of engaging content for social media postings according to guidelines and targets.
- Management of page responses, reviews, and engagement to maintain a positive online presence.
- Monthly reporting on marketing performance.
- Development of a database of third-party merchants and brands for potential partnerships.
- Establishment of relationships with event organizers, producers, and suppliers for business collaborations.
- Preparation of pre- and post-event profit and loss statements for all promotions and activities.
- Monitoring of competitor promotions and offers to stay competitive.
The ideal candidate has a college degree in marketing or advertising, excellent computer skills, experience in social media marketing, good oral and written communication skills, and the ability to start immediately. They must also be open to working in Cebu.
Responsibilities Include:
Marketing Strategy Development, Content Creation, Customer Engagement, Team Collaboration, and Performance Monitoring.
