Construction Marketing Strategist

2 weeks ago

Porac, Philippines beBeeMarketing Full time ₱53,000 - ₱78,000
Job Title: Digital Marketing Specialist with Construction Industry Background

 

Job Description

We are seeking a skilled Digital Marketing Specialist to join our team and drive business growth through effective digital marketing strategies tailored to the construction industry.

Key Responsibilities:

  • Develop and execute comprehensive digital marketing strategies that align with the company's goals and objectives
  • Manage and maintain social media accounts, creating engaging content that resonates with the target audience
  • Conduct thorough SEO and keyword research to enhance online visibility and improve search engine rankings
  • Design and implement targeted paid advertising campaigns on platforms such as Google Ads and Facebook
  • Monitor and analyze campaign performance, providing data-driven insights and optimization recommendations
  • Develop and implement email marketing campaigns to nurture leads and drive conversions
  • Monitor and manage website analytics to optimize user engagement and experience
  • Stay up-to-date with the latest construction industry trends and digital marketing innovations
  • Collaborate with the sales team to ensure alignment between marketing efforts and business objectives

Required Skills and Qualifications

To be successful in this role, you will require:

  • A bachelor's degree in any field or professional certification in marketing or business-related courses
  • At least 2 years of experience in social media or 1-2 years in digital marketing
  • Proven writing or copywriting experience, with a portfolio that showcases your skills
  • Working knowledge of content management systems and digital marketing tools
  • Familiarity with the construction industry is a plus, but not essential
  • Excellent written and verbal communication skills (at least B2 level)
  • Solid organizational and time management skills, with the ability to prioritize tasks and meet deadlines
  • Knowledgeable in design principles, including layout, typography, print, and web design
  • Proficient in graphic design software such as Adobe Photoshop, Illustrator, Sketch, InDesign, and other relevant tools

Benefits

This role offers a competitive salary, opportunities for career growth and development, and a dynamic work environment that fosters innovation and creativity.

Others

Please note that this job description is subject to change, and you may be required to perform additional tasks or responsibilities as needed. If you have any questions or concerns, please do not hesitate to reach out.

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