Digital Strategy Expert

2 days ago

Pasig, National Capital Region, Philippines beBeeDigital Full time $50,000 - $70,000
Job Title: Digital Marketing Specialist

As a highly skilled Digital Marketing Specialist, you will lead the planning, execution, and optimization of digital marketing strategies across various client accounts.

This role is ideal for someone with a strong foundation in both SEO and Paid Media, who thrives in a fast-paced, performance-focused environment. You will work closely with internal stakeholders to achieve measurable growth across SEO, Google Ads, Paid Social, and more.

Responsibilities:

  • Develop comprehensive SEO strategies, covering technical, on-page, and off-page initiatives.

  • Plan, implement, and optimize paid media campaigns across platforms such as Google Ads, Paid Social, and Display.

  • Monitor, track, and report on campaign performance using tools like Google Analytics, Looker Studio, and native ad platforms.

  • Build clear dashboards that visualize performance and surface actionable insights.

  • Conduct keyword research, competitive analysis, and site audits to uncover opportunities and drive campaign improvements.

  • Prepare client-ready reports with strategic recommendations and performance insights.

  • Collaborate with clients as a trusted advisor, offering digital marketing expertise and solutions aligned to their goals.

  • Stay up-to-date with trends, tools, and best practices in SEO, paid media, and digital marketing.

  • Work cross-functionally with internal teams to align digital efforts with broader marketing strategies.

Requirements:

  • 2-4+ years of experience in a digital marketing role.

  • Demonstrated success in both SEO and Paid Media campaign management.

  • Proficient in digital tools including SEMRush, Ahrefs, Google Search Console, Screaming Frog, Google Analytics, Looker Studio, Google Ads, Meta Ads Manager.

  • Strong knowledge of technical SEO, analytical thinking, and ability to manage multiple client accounts.

  • Excellent written and verbal communication skills, including client presentation skills.

  • Highly collaborative, organized, and proactive in delivering high-quality results.

  • Strong time management skills, with the ability to juggle competing priorities and deadlines.

Preferred Qualifications:

  • Experience in Programmatic Advertising.

  • Working knowledge of Conversion Rate Optimization and User Experience principles.

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