Product Marketing Specialist
5 days ago
We are a leading developer of innovative low-cost, low-power programmable design solutions. Our global workforce is committed to customer success and driven by an unwavering will to win.
Responsibilities & SkillsThis role involves managing our Partner Network Program, including onboarding and enrolling partners, as well as defining and implementing partner guidelines and benefits.
- Develop and manage the Partner Network Program, ensuring seamless integration with business requirements.
- Implement effective tiering and benefit systems for partners.
- Communicate regularly with partners to gather feedback and support business needs.
- Coordinate with the Technical Marketing team to ensure partner business plans and technical development plans are executed successfully.
- Conduct regular business reviews and provide partner training.
- Work closely with partners to port their FPGA solutions to Lattice.
- Provide partner software licenses according to tier and benefits.
- Create engaging marketing collateral, including quarterly newsletters, blogs, and white papers.
- Lead partners in promotions and enhance web presence.
- Assist in organizing company events such as Developers Conference, Partner Summit, CES, Embedded Vision, etc.
- Maintain quality assurance checks on partners' enrollment information bi-annually.
- Enhance Partner SharePoint site and Partner systems.
- Support partners in Early Access Program enrollment.
- Present analytic data to Product Marketing Manager.
- Recommend continuous improvement projects to improve customer satisfaction.
The ideal candidate should possess strong analytical and problem-solving skills, excellent written and verbal communication skills, and experience working in a fast-paced environment.
- Minimum 2 years of experience in Electronics, Semiconductors, Marketing Operations, Business Analysis, Marketing Communications, or related field.
- BS in Electronics Engineering (ECE), BS in Electrical Engineering (EE) or related field or equivalent.
- Familiarity with basic integrated circuit categories and functions.
- Experience with competitive research.
- Ability to lead meetings and work effectively in a team.
- Proficient with data analysis and presentation using Excel, PowerPoint, and similar tools.
- Driven and resourceful, with an entrepreneurial spirit and sense of urgency.
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