Digital Form Conversion Leader

4 days ago

Quezon City, National Capital Region, Philippines beBeeConversion Full time ₱900,000 - ₱1,200,000
Job Opportunity

As a seasoned professional, you have the unique opportunity to shape and lead our digital form strategy for website conversions. This pivotal role requires a deep understanding of web technologies, digital marketing, analytics, and global privacy regulations.

Responsibilities
  • Strategy & Optimization:
    • Develop and execute a comprehensive strategy for digital registration and conversion forms.
    • Collaborate with cross-functional teams to design and implement A/B and multivariate tests to optimize form layout, field selection, CTA messaging, and overall UX.
    • Analyze performance metrics such as abandonment rate, conversion rate, and opt-outs to drive continuous improvements.
    • Ensure all form strategies adhere to a user-centric approach and align with business KPIs.
  • Cross-Functional Collaboration:
    • Partner with Marketing, IT, Analytics, and WebOps teams to align form workflows with systems like Salesforce, Marketo, Pardot, HubSpot, and Adobe Experience Cloud.
    • Collaborate with Legal and Compliance teams to ensure adherence to global data collection and privacy requirements (GDPR, CCPA, etc.).
    • Work closely with UX and Design teams to ensure consistent and intuitive form experiences across all touchpoints.
  • Governance & Best Practices:
    • Develop and maintain documentation for form standards, data collection guidelines, and consent language.
    • Provide training and enablement for marketing teams on form creation, data handling, and compliance best practices.
    • Lead regular audits of web forms to ensure consistency, performance, and regulatory alignment.
Requirements
  • Technical Expertise:
    • 5+ years in digital marketing, marketing operations, or demand generation, with a strong focus on form optimization and conversion strategy.
    • Deep hands-on experience with marketing automation platforms (Marketo, HubSpot, Pardot) and CRM systems (Salesforce).
    • Knowledge of consent management platforms and best practices.
    • Proven understanding of global privacy regulations (GDPR, CCPA) and their impact on data collection workflows.
    • Expertise in web analytics and testing platforms such as Google Analytics, Adobe Analytics, Adobe Customer Journey Analytics, Adobe Target, or Optimizely.
  • Preferred Qualifications:
    • Bachelor's degree in Marketing, Communications, Information Systems, or related field.
    • Adobe Experience Cloud certifications or equivalent experience (e.g., Adobe Target, Adobe Analytics, AEM).
    • Familiarity with UX/UI design collaboration tools (Figma, Adobe XD).
    • Experience supporting global or multi-regional marketing operations.
Benefits

This is an excellent opportunity to work in a fast-paced environment with a talented team. If you are passionate about digital marketing and have a knack for optimizing conversions, we encourage you to apply for this challenging role.

Keyword:

Conversion Strategist

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