
Client Success Specialist
1 day ago
The Client Success Specialist plays a critical role in ensuring an exceptional client experience by managing the onboarding process, overseeing quality assurance, and ensuring the successful fulfillment of all services. This role requires strong communication, problem-solving, and organizational skills to build client relationships, drive retention, and maintain high service standards.
Key Responsibilities:
- Client Onboarding & Integration (First 30-60 Days):
- Lead a seamless and efficient onboarding process, setting clear expectations and ensuring alignment on goals and deliverables.
- Conduct onboarding meetings to introduce key team members, review strategy, and outline timelines.
- Monitor client engagement during the onboarding phase, addressing any concerns and ensuring a smooth transition into ongoing services.
- Understand the Client's business, their needs, and other unique factors to ensure the service plan, marketing strategy, etc is tailored to their needs, not a cookie cutter approach.
- CMS is NOT responsible for actively managing the ads, launching campaigns, etc. That is the Media Buyer's responsibility.
- However, the CMS should have a deep enough background on Paid Advertising to be able to have meaningful conversations with clients regarding strategic direction, allocation of resources (Google vs Meta vs other platforms depending on situation).
- The CMS should be able to interpret common KPIs and accurately and clearly relay that information and frequent updates/reports to clients, and should also have the knowledge to answer standard questions regarding campaigns and performance during Client Calls.
- Ensure all deliverables meet the agency's quality standards before being sent to the client.
- Identify and address any service gaps, ensuring that the client receives all promised services on time and at the highest quality.
- Work closely with internal teams to streamline workflows and improve service efficiency.
- Conduct regular check-ins and strategy meetings to review progress, gather feedback, and ensure client satisfaction.
- Act as the client's advocate within the agency, addressing concerns and troubleshooting challenges to enhance the client experience.
- Proactively identify opportunities for account growth, renewals, and additional services that align with client needs.
- Work closely with sales and marketing teams to ensure a seamless transition between new business acquisition and client success.
- Establish a cadence for check ins with all Paid Ads Clients (Minimum once a week).
- Building out Ads and Loading it into Meta for Strategist to take.
- Keeping department organized with updates / outstanding tasks.
- Onboarding All Paid Ads Clients & assigning applicable parties to their dedicated tasks.
- Holding the team and client accountable in an 80/20 capacity.
- Project Management for all existing and new Performance Related Services.
- Troubleshooting Client Issues / Concerns.
- Foundation of advertising knowledge and terminology.
- Foundation of understanding paid advertising metrics.
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