Chief Growth Strategist

7 days ago


Pasig, National Capital Region, Philippines beBeeGrowth Full time A$18,000 - A$30,000
Key Marketing Professional

This is a challenging role focused on increasing demand for our residential portfolio in Wellington. Key responsibilities include designing and running efficient, test-led campaigns to drive qualified viewing bookings from target segments.

Key Responsibilities:
  • Develop a growth strategy incorporating paid social, search, and organic channels, with a focus on Instagram and Meta.
  • Define target audiences and geographic areas around Wellington, create engaging content and copy, and conduct rapid A/B tests to improve CTR and conversion.
  • Establish landing pages or optimized listings with clear calls-to-action to book viewings, tracking end-to-end using UTM parameters and Google Analytics 4.
  • Implement retargeting and nurture sequences for website visitors and portal engagers to increase bookings.
  • Integrate campaign flows with viewing software and CRM systems to ensure leads are routed and tracked.
  • Provide regular reports on cost per qualified viewing, applications, conversion rates, and vacancy days, with recommendations for next steps.
  • Manage campaign budgets effectively, scaling successful initiatives and pausing underperforming ones, with a focus on fast iteration.


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