Results-Driven Digital Marketing Specialist for E-Learning Platform

2 months ago


Manila, National Capital Region, Philippines Artillery Philippines Full time

About Us: Artillery Philippines is a fast-growing e-learning platform that offers online courses in the creative arts. Our mission is to empower aspiring artists and professionals through accessible and high-quality education.

Job Summary: We are seeking a skilled Digital Marketer specializing in Paid Media and Facebook Ads to drive lead generation and course enrollments for our e-learning platform. The successful candidate will develop, launch, and manage Facebook and Instagram ad campaigns to generate leads, ensuring alignment with business objectives and delivering against key performance indicators (KPIs).

Main Responsibilities:

  • Campaign Strategy & Execution: Develop, launch, and manage Facebook and Instagram ad campaigns to generate leads for our online courses, ensuring alignment with business objectives and delivering against KPIs.
  • Performance Analysis & Optimization: Continuously monitor and optimize campaigns based on performance metrics, including cost per lead (CPL), click-through rate (CTR), return on ad spend (ROAS), conversion rate (CVR), and budget management.
  • Audience Targeting & Segmentation: Implement advanced audience segmentation, including lookalike audiences and retargeting campaigns, to generate qualified leads.
  • Creative Testing & Optimization: Collaborate with the creative team to test ad variations (copy, visuals, and formats) and optimize for best-performing combinations that drive engagement and conversions.
  • Landing Page Optimization: Plan, design, and create landing pages to generate leads.
  • Performance Reporting & KPI Tracking: Generate detailed weekly and monthly reports on campaign performance, highlighting KPI results, insights, and actionable recommendations for improvements.

Requirements:

  • Experience: Minimum 2 years of hands-on experience managing Facebook Ads campaigns for lead generation, preferably in online education or e-commerce.
  • Skills: In-depth knowledge of marketing funnels, excellent verbal and written communication skills, basic copywriting and graphic design skills, and excellent multitasking abilities.
  • Budget Management: Effectively manage and allocate advertising budgets to maximize ROI and ensure KPIs such as CPL and ROAS are consistently met.

Benefits:

  • Salary: P30k - P35k Basic Pay during the 5-month probation period, P40k - P45k Basic Pay after probation + bonus for target hits.
  • Benefits Package: Basic benefits such as SSS, PAG-IBIG, and PhilHealth, mid-year bonus (depending on business sales performance & mid-year evaluation results) + 13th-month bonus.

Estimated Salary: P40k - P50k per month



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