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Digital Marketing Director

2 weeks ago

Pasig, National Capital Region, Philippines VS12 Group of Companies Full time

VS12 Group of Companies is seeking an experienced Digital Marketing Director to lead our internet marketing division and manage all aspects of our SEO, PPC, and social media products and services. The ideal candidate will have deep knowledge of the US real estate market, outstanding technical SEO expertise, and proven leadership experience.

This role requires a strategic thinker who can drive measurable results while managing a multi-disciplinary team.

Main Responsibilities:
  • SEO Leadership and Expertise (Primary Focus)
  • Develop and implement comprehensive SEO strategies tailored to real estate professionals
  • Lead technical SEO initiatives including site audits, optimization, and performance improvements
  • Stay current with SEO algorithm updates and industry best practices
  • Train and mentor team members on SEO techniques and methodologies
  • Ensure all client SEO strategies align with real estate business objectives and performance metrics
  • Oversee link-building and off-page optimization campaigns
  • Develop integrated digital marketing strategies encompassing SEO, PPC, and social media
  • Analyze market trends specific to real estate to identify growth opportunities
  • Monitor campaign performance and make data-driven decisions to optimize results
Team Leadership & Operations:
  • Lead, mentor, and manage the digital marketing team to ensure high performance
  • Establish processes and workflows to improve efficiency and quality
  • Conduct regular performance reviews and provide coaching to team members
  • Forecast staffing needs based on revenue projections and workload