Brand Growth Lead
6 days ago
Job Description
Key Responsibilities- Create and execute a Medium to Long Term NELTEX BRAND PLAN to strengthen preference for NELTEX BRANDS within a defined target market, supporting NELTEX Medium to Long Term Plans.
- Directly report to the Vice-President of Sales & Marketing, actively contributing to the achievement of the Company's key business objectives as an Executive level role.
Major Responsibilities:
- Strategic Planning: Develop and implement the Annual Brand Strategy (Quality & Reach) for NELTEX BRANDS, aligning with medium to long term goals.
- Competitor Analysis: Monitor the sales performance of competitors and maintain awareness of sales trends and new product lines to ensure NELTEX maintains its competitive position.
- Talent Management: Ensure the deployment of qualified Brand Professionals with the appropriate attitudes, knowledge & skills to support the Brand Department in achieving its goals.
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