Brand Marketing Manager

6 days ago


Paranaque City, Calabarzon, Philippines Neltex Development Co. Inc. Full time

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Job DescriptionEmployee Recognition and Rewards

Performance Bonus, Anniversary Gifts

Government Mandated Benefits

13th Month Pay, Employee Loan

Insurance Health & Wellness

HMO

Others

Company Car

Description

JOB SUMMARY

The Brand Manager is responsible for growing NELTEX business by creating & implementing a NELTEX BRAND PLAN that will strengthen preference for NELTEX BRANDS within a defined target market, supportive of NELTEX Medium to Long Term Plans.

This position directly reports to the Vice-President of Sales & Marketing and is an Executive level role, actively contributing to the achievement of the Company's key business objectives.

MAJOR RESPONSIBILITIES

  • Create & lead the implementation of the Medium to Long Term NELTEX BRAND PLAN. Set the Annual Brand Strategy (Quality & Reach) for NELTEX BRANDS, aligning with medium to long term goals.
  • Monitor the sales performance of competitors and maintain awareness of sales trends and new product lines to ensure that NELTEX maintains its competitive position.
  • Develop weekly/monthly and annual targets for the department, examining growth opportunities and taking responsibility for performance against targets.
  • Ensure the deployment of qualified Brand Professionals with the appropriate attitudes, knowledge & skills to support the Brand Department in achieving its goals.
Requirements
  • At least a Bachelor's/College Degree in Marketing, Business Studies, Business Administration/Management or equivalent.
  • At least five (5) years of related experience in a similar capacity within a manufacturing or medium-sized company handling a similar sales team setup.
Working Location

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