Brand Marketing Manager

5 days ago


Paranaque City, Calabarzon, Philippines Neltex Development Co. Inc. Full time
Job Summary

The Senior Brand Development Specialist is responsible for driving business growth by creating and implementing a comprehensive brand plan that strengthens preference for Neltex brands within a defined target market. This role reports directly to the Vice-President of Sales & Marketing and assumes an executive-level position.

Key Responsibilities:

  1. Create and lead the implementation of the medium- to long-term Neltex brand plan, setting annual brand strategies that align with company goals.
  2. Monitor sales performance of competitors and maintain awareness of sales trends and new product lines in the market to ensure Neltex maintains its competitive position.
  3. Develop weekly, monthly, and annual targets for the department, examining growth opportunities, improving product mix development, and taking responsibility for department performance against targets.

Benefits of this Role:

  • Promote qualified professionals with the necessary attitudes, knowledge, and skills to support the brand department in achieving its goals.


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