Strategic Marketing Program Manager

2 weeks ago


Imus, Calabarzon, Philippines beBeeMarketing Full time ₱770,000 - ₱1,088,250
Key Responsibilities
  • Determine the optimal budget allocation by channel, medium, environment, objective and stage in the marketing funnel.
  • Collaborate with specialists to ensure alignment between channel-level strategies and the overarching marketing plan.
  • Conduct thorough research on prospective clients, their industry, vertical, similar clients and competitors, ideal customer profile and market sentiment.
  • Work closely with team members to validate forecasts and ensure they align with client goals, efficiency requirements and business objectives.
Requirements
  • Minimum 5 years of experience in managing cross-channel marketing programs.
  • In-depth understanding of marketing funnels and customer journey maps.
  • Proven expertise in handling large-scale campaigns and/or multiple clients with high monthly spend (over $100k per month).
  • Proficiency in Google Ads, Facebook and/or other self-serve advertising platforms.
  • Familiarity with the broader marketing landscape and media buying ecosystem.
  • Knowledge of earned media channels and audience insights tools such as Global Web Index.
  • Familiarity with project management tools like Asana and communication platforms like Slack.


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