
Senior Marketing Strategist
7 days ago
This is a rare chance to take full ownership of the entire marketing journey—from building the brand's presence to generating qualified leads for luxury wellness retreat projects.
Key Responsibilities- Develop and implement a comprehensive marketing strategy for this luxury project.
- Generate qualified leads from international markets using online campaigns to drive sales.
- Build and grow a strong social media presence across platforms.
- Create a monthly content calendar and optimize Reels, stories, and posts.
- Set up and run paid campaigns targeting potential investors and buyers.
- Support the launch of a new website, including showcasing off-plan villa sales materials and renders.
- Establish a structured lead qualification system to filter for serious investors.
- Prepare weekly reports on performance across social media and all campaigns.
- 5+ years experience in real estate marketing, preferably with a background in off-plan villa sales, resorts, or luxury properties.
- A strong background in digital marketing strategy, including social media, ads, funnels, and websites.
- The ability to independently create and manage campaigns that generate qualified leads and drive sales.
- Familiarity with key marketing tools like Google Ads, Meta Business Suite, scheduling apps, and website builders.
- Excellent English communication and copywriting skills.
- A creative eye for branding, positioning, and storytelling in the luxury and wellness space.
- Has an entrepreneurial mindset and can take ownership to build the marketing foundation from scratch.
- Can shape the strategy, create the systems, and drive the results that will bring this vision to life.
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