Senior Digital Marketing Strategist

6 days ago

Sorsogon, Bicol, Philippines beBeeExpert Full time $800,000 - $1,200,000
Job Title:

Senior Google Ads Strategist

Job Description:

As a seasoned Google Ads expert, you will play a pivotal role in driving high-performing campaigns and delivering exceptional results. Your expertise in Google Ads and its suite of tools will be instrumental in running and scaling campaigns for premium clients in competitive industries.

Your responsibilities will include building, launching, and managing Google Ads campaigns across Search, Display, Shopping, YouTube, and Performance Max with large-scale budgets. You will also use Google Analytics, Google Tag Manager, and other tools to track, analyze, and optimize campaign performance in real-time.

In addition, you will design and execute advanced bidding strategies to maximize Return on Ad Spend (ROAS), reduce Cost Per Acquisition (CPA), and drive consistent revenue growth. You will conduct A/B tests for ad creatives, landing pages, and bidding strategies to refine campaign performance and identify high-converting assets.

As a keyword architect, you will perform advanced keyword research and competitive analysis to dominate Search Engine Results Pages (SERPs) and uncover growth opportunities. You will manage and allocate high ad spend budgets with precision, ensuring maximum efficiency and profitability.

You will also develop and manage high-performing YouTube ad campaigns, leveraging audience targeting and creative storytelling to capture engagement. Additionally, you will leverage Google's ecosystem, including Merchant Center, Data Studio, and Looker Studio for comprehensive campaign management and reporting.

To succeed in this role, you must have 5+ years of experience managing large-scale Google Ads accounts with consistent success in achieving high ROAS. You must also have a proven ability to meet and exceed aggressive Key Performance Indicators (KPIs) in highly competitive industries.

Furthermore, you must have advanced proficiency with Google Ads, Google Analytics, Google Tag Manager, Data Studio, Merchant Center, and related tools. You must also have expertise in audience segmentation, conversion tracking, and advanced bidding strategies.

As a problem-solver, you must have exceptional analytical skills with a data-driven approach to troubleshooting and optimizing campaigns. You must also stay ahead of the latest Google Ads trends, tools, and strategies.

Finally, you must be detail-oriented with excellent organizational skills to manage multiple campaigns seamlessly. You must also have strong written and verbal communication skills for collaborating with teams and presenting campaign results to stakeholders.

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