Sales and Marketing Director
1 week ago
FILINVEST COMPANY: CRIMSON FILINVEST CITY MANILA
Position Summary:
The Director of Sales & Marketing is responsible for leading all hotel sales and marketing functions, fostering a strong relationship between the hotel Sales & Events Division and the CFCMs Marketing Team, and driving revenue growth, market share, and profit optimization.
Responsibilities:
- Leads achievement of Sales & Marketing goals.
- Follows through on actions required by the General Manager.
- Takes charge of revenue management, sales, events, and communication initiatives.
- Oversees revenue generation efforts in coordination with other Division heads.
- Roles models Crimson Hotels' Guiding Principles and Core Values.
- Develop, implement, and maintain the Hotel Marketing Plan and Events Management Process Manual.
- Maintain awareness of competitors' products, pricing, and Sales and Marketing programs to proactively address market conditions.
- Establish and maintain accurate forecasting procedures.
- Set priorities and objectives for all Sales and Marketing programs, monitoring progress and adjusting resources as necessary.
- Implement Marketing policies and procedures of the hotel and Crimson in coordination with the Director of Marketing & Communications.
- Stay current with market needs, competitive initiatives, and program effectiveness through regular involvement with key accounts.
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