Director of Sales and Marketing

7 days ago

Manila, National Capital Region, Philippines Filinvest Group Full time

FILINVEST COMPANY: CRIMSON FILINVEST CITY MANILA

Position Summary:

In accordance with the policies, procedure, and standards of Chroma Hospitality, Inc. and Crimson Hotel Filinvest City, Manila, the Director of Sales & Marketing is responsible for all hotel sales and marketing functions, the relationship and coordination between the hotel Sales & Events Division and CFCMs Marketing Team, and to maximize the hotel revenue, market share, and optimize profit return.

Responsibilities:

  • Leads and champions achievement of goals of the Sales & Marketing Division.
  • Follows through all actions required by the General Manager.
  • Takes actions on all matters related to revenue management, sales, events, and communication.
  • Oversees revenue generation initiatives of the hotel, in coordination with the other Division heads.
  • Practices and role-models the Guiding Principles and the Core Values of Crimson Hotels & Resorts.
  • Be environmentally friendly, reduce waste, recycle when possible, and reuse whenever applicable.

Scopes and Responsibilities:

  • Develop, implement, and keep current the Hotel Marketing Plan, and Events Management Process Manual.
  • Maintain awareness of current and future competitors' product, pricing, and Sales and Marketing programs to proactively respond to market conditions.
  • Establish and maintain accurate forecasting procedures.
  • Establish priorities and objectives for all Sales and Marketing programs, monitoring functions and adjusting resources as deemed necessary.
  • Implement Marketing policies and procedures of the hotel and of Crimson in coordination with the Director of Marketing & Communications.
  • Stay current with the needs of the market, competitive initiatives, and the effectiveness of our program through regular involvement with key accounts.
  • Personally handle and supervise Account Handlers of key accounts in major contributing marketing segments.
  • Actively get involved with sales solicitation of major accounts.
  • Assist the members of the Sales and Marketing team and other departments in securing business for all revenue-generating centers.
  • Conduct monthly account reviews with the Sales team.
  • Drive Outbound Cross-Selling activities of the hotel.
  • Drive the Global Signature Program at the property level.
  • Staff the hotel Sales and Marketing division and assure proper delegation of authority to execute programs as outlined in the Marketing Plan.
  • Establish position descriptions, specifications, and performance standards for all Sales and Marketing Division personnel.
  • With guidance from the VP of Sales & Marketing - Corporate, recruit, hire, and lead Sales and Marketing personnel and maintain semi-annual evaluations of their performance.
  • Establish and implement training programs to improve performance and effectiveness of Sales and Marketing personnel.
  • Direct and coordinate the activities of the sales, event management, reservations, and communication staff to maximize revenues.
  • Develop effective office organization and procedures to support Sales and Marketing efforts.
  • Maintain accurate tracking of business sources and patterns to facilitate analysis and development of plans.
  • Set objectives for, guide, and manage the provision of advertising, publicity, and promotional services as called for in the Marketing Plan.
  • Prepare and administer the Marketing budget and execute programs within the limits outlined in the Profit Plan.
  • Create a working relationship that emphasizes a high degree of professionalism and openness of inter-departmental communications.
  • Prioritize marketing support according to prevailing and anticipated market conditions by allocating resources and funds to areas that will provide the hotel with the most efficient revenue performance.
  • Conduct regular Sales & Marketing meetings.
  • Build positive working relationships with all departments of the hotel, ensuring understanding of Sales and Marketing programs and the wants, needs, and expectations of customers or guests.
  • Maintain active communication and build teamwork among sales, marketing, events management, communications, and reservations personnel.
  • Maintain positive communications with corporate sales offices, central reservations, other Chroma Hospitality Inc properties, and Corporate Marketing resources.
  • Develop open communications and close rapport with General Manager and the VPSM.
  • Be responsible for final decisions on staff movements, discussing with the General Manager and other members of the Executive Committee as needed.

Qualifications:

  • College graduate with a Degree in Business Administration or Marketing.
  • Minimum 5 years in the capacity of Sales Manager with multi-segment responsibilities.
  • Minimum 1 year experience as Director of Sales or Assistant Director of Sales in a similar class hotel.
  • Currently employed in a deluxe hotel.
  • Well adept in MS Programs i.e., MS Word, Excel, and PowerPoint.
  • Analytical and detail-oriented with strong relationship skills.
  • Technically savvy.
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