
Expert Growth Marketer
2 days ago
GXA is seeking an accomplished professional to spearhead our sales and marketing engine. As a HubSpot Growth Expert, you will be responsible for driving pipeline growth, optimizing automation processes, and delivering actionable insights to accelerate revenue.
This role combines technical expertise in HubSpot with strategic marketing skills, including campaign optimization, lead nurturing, and reporting. If you're passionate about designing scalable processes, uncovering data-driven insights, and executing campaigns that drive direct impact, this is the opportunity for you.
- Be the go-to expert on HubSpot workflows, automations, pipelines, and reporting.
- Design and launch automated nurture campaigns, email sequences, and landing pages to attract and convert SMB executives.
- Partner with our sales team to improve lead handoff, scoring, and conversion rates.
- Develop and execute integrated demand generation campaigns to drive pipeline acceleration and improve conversion rates.
- Manage reporting dashboards to track key performance indicators (KPIs) including MQL → SQL → Opportunity → Closed-Won.
Key Responsibilities:
HubSpot Administration & Optimization- Serve as the subject matter expert (SME) and admin for HubSpot CRM, Marketing Hub, and Sales Hub.
- Build, optimize, and document workflows, pipelines, and automation processes.
- Ensure data integrity, segmentation, and lifecycle stage management across all databases.
- Design and launch automated nurture campaigns, email sequences, and landing pages.
- Optimize lead scoring, handoffs, and attribution reporting to align sales and marketing teams.
- A/B test subject lines, CTAs, forms, and workflows to increase conversion rates.
- Develop and execute integrated demand generation campaigns to drive pipeline acceleration and improve conversion rates.
- Partner with sales leadership to drive pipeline acceleration and improve conversion rates.
- Manage reporting dashboards to track KPIs including MQL → SQL → Opportunity → Closed-Won.
- Provide insights and recommendations to continuously improve campaign performance.
- Act as a thought partner to the CEO and CMO on HubSpot strategy and growth initiatives.
- Benchmark and implement HubSpot's latest tools, AI features, and integrations with other platforms.
Requirements:
- 5+ years of hands-on HubSpot CRM/Marketing Hub experience (HubSpot certifications required).
- Proven experience in designing and managing complex workflows, automations, and integrations.
- Strong marketing background with a track record in B2B demand generation, inbound, and ABM.
- Data-driven mindset with expertise in HubSpot reporting, dashboards, and campaign attribution.
- Exceptional communication skills with the ability to partner with executives and cross-functional teams.
- Participate in a purpose-driven company with a global mission.
- Lead HubSpot strategy and execution with high visibility to leadership.
- Make a direct impact on pipeline, revenue, and client growth.
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