Digital Ad Strategist

1 day ago

Davao City, Davao, Philippines beBeeMarketing Full time $100,000 - $125,000
Senior Performance Marketing Specialist

We are seeking a highly skilled and strategic Senior Performance Marketing Specialist to join our team. This role involves developing and executing high-performing digital ad campaigns that drive revenue growth and customer acquisition.

Key Responsibilities
  • Develop and execute Meta Ads (Facebook/Instagram) and Google Ads strategies to acquire new customers and drive revenue growth.
  • Set up, manage, and continuously optimize paid campaigns to ensure alignment with business goals and return on ad spend targets.
  • Expand reach through LinkedIn and TikTok campaigns where applicable.
Creative & Copywriting
  • Write compelling, conversion-optimized ad copy tailored to each platform, audience, and funnel stage.
  • Collaborate with the creative team to ideate and test ad variations including static, video, carousel, and user-generated content formats.
  • Source and manage user-generated content creators develop creative briefs and analyze performance to iterate on top-performing content.
Analytics & Reporting
  • Monitor and analyze campaign performance using Google Analytics and other reporting tools.
  • Prepare regular reports with actionable insights campaign results and recommendations for continuous improvement.
  • Own and track key marketing KPIs such as cost per acquisition return on ad spend click-through rate conversion rate and customer acquisition cost.
  • Work cross-functionally with content design product and data teams to ensure alignment across messaging creative and strategy.
  • Communicate performance results and strategic initiatives clearly to leadership and stakeholders.
Requirements
  • 3-5+ years of hands-on experience managing Meta Ads and Google Ads with proven ability to scale campaigns to high levels of spend.
  • Demonstrated success in e-commerce performance marketing preferably with direct response campaigns.
  • Advanced proficiency with Google Analytics Facebook Ads Manager and other reporting tools.
  • Experience in copywriting and ad creative testing for paid acquisition.
  • Strong understanding of attribution pixel tracking and conversion optimization principles.
  • Familiarity with creative testing frameworks content iteration and scaling user-generated content campaigns.
Preferred Experience
  • Advertising experience on LinkedIn Ads and TikTok Ads.
  • Prior involvement with organic SEO strategies.
  • Experience in a high-growth startup or fast-paced agency environment.

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